Netflix uses marijuana as an advertising method
Netflix, the streaming service that provides on-demand multimedia content over the internet, has once again surprised audiences with a double entendre promotion for its series. It's worth recalling the controversy surrounding its last campaign for the series Narcos in Madrid's Puerta del Sol, where the phrase "Be strong" was displayed, alluding to Rajoy's message to Bárcenas.
Disjointed, a new Netflix series that revolves around a marijuana dispensary
Netflix has partnered with a West Hollywood marijuana dispensary, which is selling marijuana in jars featuring logos from Netflix series. This idea originated from one of their recent releases, Disjointed, a series starring the owner of a marijuana dispensary.
Marijuana is offered in jars with logos from Netflix series such as: Disjointed, Lady Dynamite, BoJack Horseman, Orange is the New Black, Wet Hot American Summer, Mystery Science 3000, Arrested Development, Grace and Frankie, Chelsea and Santa Clarita Diet.
Dr. Dina Browner, who runs the center, explained that over 100 units of this promotion were sold during the past weekend.
Jonathan Santoro, head of the creative agency that carried out the campaign, points out that Netflix does not sell marijuana, it has simply promoted the action, and states that "Netflix has not touched a single marijuana flower.".
According to the latest financial report, Netflix is about to surpass 100 million subscribers, each with a monthly subscription ranging from $8 to $12.
The company doesn't advertise, but in the series Disjointed, they playfully create fake ads for well-known brands within the show. The series has aired 10 episodes and has several more in development, already edited but without a release date.
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