{"id":10745,"date":"2017-09-06T10:28:27","date_gmt":"2017-09-06T10:28:27","guid":{"rendered":"https:\/\/clon.genehtik.com\/?p=10745"},"modified":"2026-03-17T11:05:19","modified_gmt":"2026-03-17T11:05:19","slug":"netflix-usa-la-marihuana-como-metodo-publicitario","status":"publish","type":"post","link":"https:\/\/genehtik.com\/fr\/actualidad-cannabis\/netflix-usa-la-marihuana-como-metodo-publicitario\/","title":{"rendered":"Netflix utilise le cannabis comme m\u00e9thode publicitaire"},"content":{"rendered":"

Netflix, le service de streaming qui propose du contenu multim\u00e9dia \u00e0 la demande sur internet, a une fois de plus surpris le public avec une promotion \u00e0 double sens pour ses s\u00e9ries. On se souvient de la pol\u00e9mique suscit\u00e9e par sa pr\u00e9c\u00e9dente campagne pour la s\u00e9rie Narcos \u00e0 la Puerta del Sol de Madrid, o\u00f9 l'on pouvait lire le slogan \u201c Sois fort \u201d, en r\u00e9f\u00e9rence au message de Rajoy \u00e0 B\u00e1rcenas.<\/p>\n

Disjointed, une nouvelle s\u00e9rie Netflix qui tourne autour d'un dispensaire de marijuana.<\/h2>\n

Netflix s'est associ\u00e9 \u00e0 un dispensaire de cannabis de West Hollywood, qui vend du cannabis dans des bocaux orn\u00e9s des logos de ses s\u00e9ries. Cette id\u00e9e s'inspire de l'une de leurs derni\u00e8res productions, Disjointed, dont le personnage principal est le propri\u00e9taire d'un dispensaire de cannabis.<\/p>\n

Le cannabis est propos\u00e9 dans des bocaux orn\u00e9s de logos de s\u00e9ries Netflix telles que\u00a0: Disjointed, Lady Dynamite, BoJack Horseman, Orange is the New Black, Wet Hot American Summer, Mystery Science 3000, Arrested Development, Grace and Frankie, Chelsea et Santa Clarita Diet.<\/p>\n

\"Promoci\u00f3n<\/p>\n

Le Dr Dina Browner, qui dirige le centre, a expliqu\u00e9 que plus de 100 unit\u00e9s de cette promotion ont \u00e9t\u00e9 vendues le week-end dernier.<\/p>\n

Jonathan Santoro, directeur de l'agence de cr\u00e9ation qui a men\u00e9 la campagne, souligne que Netflix ne vend pas de marijuana, qu'elle a simplement promu l'action, et affirme que \u201c Netflix n'a pas touch\u00e9 une seule fleur de marijuana \u201d.<\/p>\n

Selon le dernier rapport financier, Netflix est sur le point de d\u00e9passer les 100 millions d'abonn\u00e9s, chacun b\u00e9n\u00e9ficiant d'un abonnement mensuel allant de 8 \u00e0 12 dollars.<\/p>\n

La soci\u00e9t\u00e9 ne fait pas de publicit\u00e9, mais dans la s\u00e9rie Disjointed, elle cr\u00e9e avec humour de fausses publicit\u00e9s pour des marques connues. La s\u00e9rie compte 10 \u00e9pisodes et plusieurs autres sont en cours de production, d\u00e9j\u00e0 mont\u00e9s mais sans date de diffusion annonc\u00e9e.<\/p>\n

Fontaine:<\/strong> Le pays<\/a><\/p>\n

N'oubliez pas que dans notre banque de graines de marijuana<\/strong> Chez Genehtik, vous pouvez acqu\u00e9rir diverses g\u00e9n\u00e9tiques de qualit\u00e9 et garanties.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

La empresa Netflix, que proporciona streaming multimedia de series bajo demanda a trav\u00e9s de internet, vuelve a sorprender con una promoci\u00f3n de sus series con doble sentido. Cabe recordar la pol\u00e9mica en su \u00faltima campa\u00f1a de la serie Narcos en la Puerta del Sol de…<\/p>","protected":false},"author":1,"featured_media":10746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bwfblock_default_font":"","footnotes":""},"categories":[313],"tags":[321,741],"class_list":["post-10745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-cannabis","tag-marihuana","tag-netflix"],"yoast_head":"\nNetflix usa la marihuana como m\u00e9todo publicitario<\/title>\n<meta name=\"description\" content=\"Netflix se ha aliado con un dispensario de marihuana de West Hollywood y este vende la marihuana en botes con logos de las series de Netflix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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